Cycling, fitness, camping and outdoor gear
Cotopaxi makes adventure packs and apparel with a social mission. Their Del Día and Allpa collections use remnant fabrics, making every product unique. We have a soft spot for outdoor brands with a story, and Cotopaxi has one of the best. Founded in 2014 in Salt Lake City, the company was built around a simple … Read more
YETI builds the rugged outdoor gear that hunters, fishers, and campers trust. From Tundra coolers to Hoppers, YETI is built for the wild. We have a soft spot for gear that takes a beating and asks for more, and few brands fit that description like YETI. The company started in 2006 in Austin, Texas, when … Read more
Greenworks 60V outdoor tools deliver gas-matching power without the noise or fumes. Their battery-powered mowers, chainsaws, and trimmers make yard work clean and easy. We have a soft spot for Greenworks, the brand that’s been quietly dragging American yard work into the electric age for over a decade. While the rest of the outdoor power … Read more
Traeger invented the pellet grill and remains the category leader. Their WiFIRE-enabled grills smoke, bake, and roast with app-controlled precision for perfect results every time. We have a soft spot for Traeger, and not just because it invented an entire cooking category. In 1988, Joe Traeger built the first wood-pellet grill in a backyard shed … Read more
Orbit sprinkler systems automate lawn watering with customizable zones and timers. Their B-hyve smart sprinkler saves water and keeps your lawn green effortlessly. We have a soft spot for Orbit, the irrigation brand that’s been quietly watering American lawns for decades while bigger names chased the smart-home market. Where competitors build flashy apps and premium … Read more
Yeti coolers are the outdoor gear that outdoor enthusiasts swear by. Their Tundra and Roadie coolers keep ice frozen for days with rotomolded construction. We have a soft spot for Yeti coolers, and so does half our neighborhood. The Austin, Texas, company got its start in 2006 when brothers Roy and Ryan Seiders couldn’t find … Read more
Weber grills have been the backyard BBQ standard since 1952. From gas to charcoal to pellet, Weber builds grills that last a lifetime. We have a soft spot for Weber grills, and we’re far from alone. Our first real grill was a beat-up kettle that had survived a decade of Michigan winters before it reached … Read more
We have a soft spot for consoles that feel like an event every time you turn them on, and PlayStation has delivered that feeling since 1994, when the original PS1 rewrote what home gaming could be. Sony has sold hundreds of millions of PlayStations since then, and the PS5 — launched in November 2020 — … Read more
We have a soft spot for tech ecosystems that actually talk to each other, and Samsung’s Galaxy world has quietly become the most complete one outside of Apple’s. The company entered the electronics business in 1969 and has spent the decades since becoming the largest smartphone maker on the planet — the Galaxy line alone … Read more
We have a soft spot for the brand that invented the category we rely on most. Bose was founded in 1964 by MIT professor Amar Bose, who — legend has it — bought a pair of expensive speakers, found them disappointing, and decided to do the research himself. That obsession produced the world’s first commercial … Read more