Pureology’s sulfate-free, vegan color care shampoos lock in salon color for up to 65 washes. Their Hydrasource and Strength Cure lines are color-treated hair essentials. We have a soft spot for Pureology, and it comes from eight years of coloring our hair and watching it fade anyway. Pureology is the color-care specialist inside L’Oréal Luxe, … Read more
Aveda uses ayurvedic herbs and plant-based ingredients in their hair care. Their Invati shampoo and Rosemary Mint scalp treatment are salon and consumer favorites. We have a soft spot for Aveda because it’s the rare beauty brand that smells like a spa and behaves like a laboratory. Founded in 1978 by a hairdresser who studied … Read more
Living Proof’s patented OFPMA technology repels dirt and oil, keeping hair cleaner longer. Jennifer Aniston’s hair product line delivers salon-quality fullness and smoothness. We have a soft spot for Living Proof, and it’s partly because the brand’s origin story sounds like a science fair project that got wildly out of hand. Living Proof was co-founded … Read more
Briogeo’s natural, sulfate-free hair care treats everything from curls to color-treated hair. Their Charcoal Revival and Scalp Revival lines are cult favorites. We have a soft spot for Briogeo, and it started with a flat, straw-like blowout that no amount of serum could fix. Briogeo was founded by Nancy Twine, a young woman who grew … Read more
Kérastase is L’Oréal Luxe’s flagship hair care brand. From Elixir Ultime to Genesis, Kérastase combines luxury textures with proven hair science. We have a soft spot for Kérastase, and it started in a salon chair. Our stylist reached for a gold bottle of Elixir Ultime, ran it through our ends, and our hair suddenly looked … Read more
Olaplex’s bond-building hair treatment repairs disulfide bonds broken by chemical damage. From No.3 to No.0, Olaplex transforms damaged hair for professionals and at-home users. We have a soft spot for hair treatments that actually deliver, which is why Olaplex has been a fixture in our bathroom since we bleached our hair for the first time. … Read more